Laura serves as a clinical advisor to skincare brands and founders seeking dermatology-backed positioning, claims clarity and elevated medical credibility within the aesthetic market.
Through strategic ingredient evaluation, clinical trial interpretation, and claims refinement, she helps brands align product narratives with real-world dermatologic standards—bridging clinical excellence with commercial strategy.
The result is positioning that strengthens authority, supports market differentiation, and drives sustainable brand growth.
Engagements are limited and confirmed based on alignment.
Advisory Perspective
Laura’s advisory perspective is shaped by nearly a decade of dermatology practice, formal advisory board roles, and hands-on experience building and operating a product-based skincare brand. She understands how products are scrutinized by clinicians, integrated into aesthetic practices, and evaluated by real patients and consumers.
Her guidance bridges clinical excellence with commercial strategy—translating complex science into positioning that resonates, converts, and sustains long-term credibility in competitive markets.
She operates at the intersection of clinical rigor and and revenue-aware positioning.
Advisory Scope
Clinical advisory engagements focus on dermatology-backed positioning, claims clarity, and strategic alignment between product science and market communication.
Scope includes evaluation of ingredient positioning, refinement of claims language, interpretation of clinical data for brand messaging, and alignment of product narratives with real-world dermatologic standards. Each engagement includes structured verbal strategy and a written summary outlining clear, actionable recommendations designed to strengthen authority and support customer acquisition.
Advisory does not include formulation development, regulatory consulting, influencer promotion, or ongoing open-access support outside defined engagements.
Engagement Options
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A limited-availability advisory partnership for brands seeking formal clinical alignment and sustained strategic guidance.
Includes:
• The Brand Positioning Review (three-hour intensive)
• Public listing as Clinical Advisor (contingent upon strategic alignment and independent product evaluation)
• Approved brand quotes
• Three structured monthly strategic follow up calls
• Access to additional advisory time at an hourly rateReserved for brands seeking medical credibility, strengthened industry positioning, and long-term growth through authority.
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A focused, high-level strategic session designed to evaluate ingredient positioning, refine claims language, and strengthen your clinical narrative.
Includes:
• Pre-session review of brand materials
• Three-hour strategic advisory session (virtual or in-person)
• Written summary outlining positioning and claims recommendationsIdeal for brands seeking clarity, alignment, and a stronger foundation for customer acquisition and market differentiation.
"Laura has been an invaluable partner in helping twentyfour skincare refine and perfect our flagship products, thoughtfully guiding ingredient selection and ensuring every formula meets the highest clinical standards. Her expertise has shaped not only our product development, but also our positioning and messaging—helping us clearly communicate the science, efficacy, and long-term benefits behind what we create. Laura played a pivotal role in the successful launch of our DTC platform, ensuring our brand met consumers where they are with clarity, credibility, and purpose. Through a clinical lens, she has educated our team on the evolving needs of both patients and the broader skincare market, sharpening our focus and deepening our understanding. Beyond strategy, Laura has generously leveraged her own network of friends, Consult Club enthusiasts, and patients to share twentyfour’s story, reinforcing our shared belief that education is empowerment and that science-driven skincare should both inform and transform.”
— Jenny Pancoast, twentyfour skincare
"We won the Best New Skincare Innovation in the 2025 Best of Atlanta! Working with [Laura] helped us refine how we talk about Holy Grail, and we're so grateful for [her] insights.”